A friend of mine who has been in the building trade for sometime has decided to join me in the move to the digital world. As a local decorator in Malvern I have often talked to him about our work and what it entails, and he, as a local builder in Malvern often reciprocates. I have offered him what advice I could about the online world: how it is changing so fast you don't know whether to use Facebook or Twitter or Pintrest or Instagram or Yell or-! There are so many things out there now.
But first I advised him to sort out a simple site. This allows you to be independent in your marketing as you are not subject to any change from the giants that might host your other media (such as Facebook or Twitter or Youtube etc). From there you can branch out and use these other tools that will help generate discussion and, ultimately, leads.
So, for the start in this story, why not visit Great Malvern Builders - I know they'll be open to any suggestion from local people.